According to a survey conducted by Bazaarvoice, 79% of British consumers are more likely to shop on social platforms compared to the previous year. The survey also found a significant increase in the number of people who "always" shop on social platforms, with a growth of 146%. Additionally, 56% of consumers stated their willingness to purchase products from unfamiliar brands through social media.
According to the research, Instagram was the most popular platform for social e-commerce, with 64% of consumers making purchases during the epidemic. Facebook was next, with 45% of consumers buying goods through the platform, followed by TikTok at 24%. In terms of growth rate, TikTok saw a 553% increase in shoppers, while Pinterest experienced a growth of 356%. Additionally, you can buy real active TikTok likes and shares.