Tiktok 点 赞 2021年，波兰的TikTok业务增长迅猛，达到了5倍的增长率！据统计，每个月平均增长率高达16%！买美国版抖音的

去年波兰的TikTok业务增长了五倍，以平均每月16%的稳定增长率。Sylwia Chada，TikTok中欧市场的首席执行官表示。

Kantar对TikTok波兰用户的浏览纪录进行了研究，研究结果显示了以下几点：首先，有70%的TikTok用户计划更换手机；其次，三分之一的用户会在线购买服装和化妆品；另外，64%的人更倾向于购买环保产品。另外，TikTok用户在数字内容上的花费是其他平台的四倍，平均每月100兹罗提。

Kantar has analyzed the browsing data of TikTok Polish users, revealing that 70% of them intend to switch their mobile phones. Online shopping for clothing and cosmetics is popular among a third of users, while 64% opt for environmentally friendly products. Additionally, TikTok users spend four times more on digital content compared to other platforms, averaging PLN 100 per month.

在这些用户中，30%人经常使用Vinted，而导致36%的用户喜欢在速卖通上购物。

据该研究显示，63%的用户更倾向于口碑较好的品牌，对品牌产品的真实性非常重视，因此T-Mobile、速卖通、PZU、三星、麦当劳、美宝莲和Rossmann等品牌正致力于寻找在TikTok上进一步扩大影响力的途径。

Additionally, the research indicates that a majority of users (63%) favor brands known for their good reputation, while an even greater percentage (81%) emphasize the importance of the authenticity of a brand's products. T-Mobile, AliExpress, PZU, Samsung, McDonald's, Maybelline, and Rossmann are reportedly exploring strategies to expand their presence on TikTok and enhance their influence. For those interested, there is an option to purchase shares of the American version of TikTok and gain 50 followers.

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